As a life coach, one of the most important things I have learned is the power of self-belief. Confidence in oneself and abilities can be the difference between a successful coaching career and one that falls short of expectations.


In my experience working with a community of 40,000+ people, I have seen firsthand how self-doubt can hold individuals back from reaching their full potential. With belief in oneself, taking the necessary risks and making the bold moves often required to succeed can be easier.

On the other hand, when a coach has a strong belief in their abilities, you are more likely to take action and make things happen. Coaching is more likely to be successful when you are willing to put yourself out there and take on new clients.

How To Develop and Maintain Self-Belief As A Coach

1. Setting Realistic and Achievable Goals

When you set realistic and achievable goals, you are more likely to achieve them, which can be incredibly empowering. It gives you a sense of accomplishment and helps you to see what you are capable of.

Here are a few tips for setting realistic and achievable goals:

  • Be specific: 

Be clear about what you want to accomplish and set specific, measurable goals. For example, instead of setting a goal to “increase my client base,” set a goal to “attract 10 new clients in the next quarter.”

  • Set realistic timelines: 

Give yourself a realistic timeframe to achieve your goal. For example, if you want to attract 10 new clients in the next quarter, ensure you have enough time to market yourself and reach out to potential clients.

  • Break goals into smaller steps: 

Large goals can be overwhelming, so it’s essential to break them down into smaller, more manageable steps. This will help you focus on the task and progress toward your goal.

  • Reflect on progress: 

Reflect regularly and adjust your goals as necessary. This will help you stay on track and ensure you are achieving what you set out to do.

You can develop and maintain self-belief as a coach by setting realistic and achievable goals. It will give you a sense of accomplishment and help you see what you can achieve.

2. Surround Yourself With Positivity

Surrounding yourself with positivity is important in developing and maintaining self-belief as a coach. Positive and supportive people can tremendously impact your self-esteem and ability to reach your goals.


Here are a few ways to surround yourself with positivity:

  • Seek a supportive community: 

Join a coaching community, network with other coaches, or seek a mentor. Being around others who understand the coaching profession and work towards similar goals can be incredibly empowering and motivating.

  • Surround yourself with positive people: 

Spend time with friends and family who are positive and supportive. They can encourage you and help you to maintain a positive outlook on life.

  • Stay away from negative people: 

Avoid people who are negative, critical, or unsupportive. They can drain your energy and bring you down.

  • Read positive affirmations: 

Read positive affirmations or quotes that inspire you. They can help you to stay focused on your goals and maintain a positive attitude.

By surrounding yourself with positivity, you will have a support system that can help you to maintain self-belief and stay motivated as a coach. They will help you to maintain a positive outlook on life and give you the support you need to achieve your goals.

3. Reflect On Past Successes

As a coach, reflecting on past successes is important in developing and maintaining self-belief. Reviewing your past achievements can help you to see what you are capable of and remind you of your strengths and abilities.

Here are a few tips for reflecting on past successes:

  • Keep a journal: 

Write down your successes and accomplishments, no matter how small. This will help you see how far you’ve come and remind you of your achievements.

  • Celebrate your successes:

Take time to celebrate your successes, whether a small win or a major accomplishment. This will help you to appreciate your achievements and will boost your self-confidence.

  • Share your successes: 

Share your accomplishments with others, whether it’s your friends and family or other coaches. Talking about your accomplishments can help you see them from a different perspective and give you a sense of validation.

  • Learn from failures:

Reflect on failures or mistakes and learn from them. Every failure is an opportunity to learn and grow. It can help you to see your strengths and weaknesses.

Reflecting on past successes will remind you of your strengths and abilities and give you the self-belief to tackle new challenges and reach new heights as a coach. It’s an important step in building sustainable self-confidence and helps to overcome self-doubt.

4. Embrace Failures

Embracing failures is important in developing and maintaining self-belief as a coach. Failure is an inevitable part of life, and it’s important to understand that it does not reflect your worth as a coach. Instead, it’s an opportunity to learn and grow.

Here are a few tips for embracing failures:

  • Reframe your thinking: 

Instead of seeing failure as a setback, reframe it as an opportunity to learn and grow. This can help you to be more resilient and to bounce back more quickly from failure.

  • Be honest with yourself: 

Be honest about what went wrong and what you could have done differently. This will help you to learn from your mistakes and improve for the future.

  • Don’t dwell on failure: 

Instead, focus on the present and the future. Learn from your mistakes and take action to improve.

  • Celebrate small wins: 

Failure can be overwhelming, so it’s important to celebrate small successes along the way. This will help you to stay motivated and remind you of your progress.

Embracing failures are a necessary part of the learning process and helps to develop self-belief as a coach. It shows maturity and self-awareness and will help you handle future challenges more effectively. It is a way to build resilience, a crucial trait for coaches.

Love From Your Coach

When it comes to being a successful coach, your ability to pitch your services to potential clients is essential. As a coach, you must present yourself in a way that makes potential clients feel comfortable, confident and excited to work with you. 

Remember that the coaching profession cannot overstate the power of self-belief. It can be the difference between a successful career and one that falls short of expectations. By setting realistic goals, surrounding yourself with positivity, reflecting on past successes and embracing failures, you can develop and maintain self-belief and supercharge your coaching career.

It is important to remember that self-belief is not something that you either have or don’t have. It is something that can be developed and nurtured over time. With consistent effort and determination, coaches can build and maintain self-belief to achieve their goals and fulfill their potential as a coach.


1. What should I include in my pitch as a life coach?

Your pitch should include your qualifications, experience, and specific areas of expertise you offer as a coach. It should also include information about your coaching approach and the results you have achieved for past clients.

2. How can I make my pitch stand out?

To make your pitch stand out, you can use testimonials from past clients, provide specific examples of how you have helped others, and highlight any unique qualifications or certifications you possess. You can also use storytelling to grab your potential client’s attention and make a personal connection.

3. What should I do if I am rejected after a pitch?

If you are rejected after a pitch, don’t take it personally. Instead, use it as an opportunity to learn and improve. Ask the client for feedback on why they chose not to work with you, and use that feedback to improve your pitch for the next client.

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