There are some very similar patterns that you see in the ones who are amazingly successful and clearly defined patterns in the ones you see who are incredibly struggling, regardless of what “kind” of coaches they are.

Over the past few years, I’ve had the amazing opportunity to interact with coaches worldwide. No matter what “kind” of coach they are, I’ve seen similar patterns in the amazingly successful and distinct patterns in ones you see who are failing and struggling financially and in their business, in addition to struggling to maintain consistency with the message and tools they share with their clientele.

Most coaches have big hearts and genuinely want to help their customers, but they only seem able to work with a few people simultaneously. They read all day long, trying to soak up as much knowledge as possible. They frequently attend conferences, webinars, and seminars where they can learn valuable information to pass along to their clients. 

Please take note of these six reasons why most life coaches fail if this situation seems all too familiar to you. My objective is to help you become the greatest coach you can be.

6 Reasons Why Life Coaches Fail?

There are many reasons why the coaching industry sometimes does not develop as you want. So, a competent coach must understand what causes this failure to overcome it.

1. Not a Master of One, But a Jack of Many Trades

This one is a doozy. The coach who, although competent at many various things and eager to share their knowledge with their clients, fails miserably to set themselves apart because, let’s face it, they are plenty. 

The best thing you could do as a coach is to choose no more than three extremely focused themes to coach on for your coaching business and your clients. 

What area of life will you concentrate on if you are a life coach? Your clients will be more concentrated and targeted due to your increased focus, and you and they will experience greater outcomes.

2. It’s Not Just A Motivational Thing

Just because you can motivate others doesn’t automatically make you a great coach. Giving someone a reason to do something is the very definition of motivation. That does not guarantee that they will carry it out. 

Almost any coach can offer effective advice. In coaching, getting your clients to take action separates competent coaches from great ones. It’s not important to be an effective motivator. Being an effective influencer is key. 

If you’ve mastered the art of influence, you’ll be able to do more for your clients than just offer advice; you’ll impact them and motivate them to act.

3. You Prioritise Your Own Goals

I’m truly sorry to hear this one. As a life coach, it is crucial that you put your client’s needs and wants above your own. You should only have intentions for them. 

Prioritising your priorities over those of your coaching clients will guarantee failure the moment you do so. Always put their needs before your own (This goes for any relationship you want to last).

4. You Use Only One Strategy

It’s like beating a dead horse, a saying we’ve all heard. Your failure to connect with your coaching clients is due to YOU, not them. Your level of influence will significantly decline if you simply use one strategy, and neither you nor your clients will experience success. 

If you just have one route, it’s like taking a road that ends in a dead end; it’s unlikely you’ll ever get where you’re going (read: desired outcome). It does not follow that a method or approach will always be successful just because it has been in the past for you.

5. You Don’t Live It

I frequently hear, “I appreciate that you’re genuinely LIVING what you preach,” from people. Why would you instruct someone in something that you wouldn’t do yourself? You must do more than just learn and impart your expertise to be the field’s top life coach.

It is a wrong mentality not to practise what you have taught others, and trust us when I say that your clients will also be able to see it very clearly. If you don’t uphold the status and attitude you preach, the individual investing their time and money in such a programme won’t be inclined to believe you. 

Change your behaviour and outlook on life and teach others through example. Many people put on a front that they are the best life coaches. Simply put, these types of businesses cannot keep up with their customers. This makes their business for them into a giant deception.

So live what you teach.

6. Lack of Self Confidence

You cannot deny that developing your confidence is crucial to the coaching industry. Your clients will depend on you more and more as your confidence grows. For instance, if you lack the necessary information when you are about to ask your client about their vulnerabilities and emotional problems during a session, and you are feeling uncertain about your abilities, your client will likely sense that from you and won’t feel confident around you either.

A lack of confidence will not help you. There are various techniques that all coaches should be aware of to increase their confidence through some exercises. For instance, fully planning and knowing your programme before opening for business, setting the tone and subject of each session in advance, understanding the actual needs of each client, customising their goals, fostering their sense of self-assurance, asking them about their problems, and what will make them happy. Attempt to help them acquire those abilities and attitudes.

How to Correct These Mistakes

1. Become Both: A Coach & An Entrepreneur

Do not worry at all since there are undoubtedly certain ways in which you can guarantee your company’s success, and understanding the distinction between an entrepreneur and a coach should be the first step on your road to success.


Simply put, being a coach entails understanding how to interact with your clients, whereas being an entrepreneur entails understanding how to connect with and draw in new customers. That is the primary distinction between the two words and two business philosophies. But you must always be both; you only need to know when to be each.

2. Correctly Market Your Business

Let’s take a closer look at it. What do you do in preparation for a road trip? Of course, you pack accordingly and grab any items you might require for the trip. What do you do before a meeting that you are attending? 

Of course, you get ready for it by preparing your presentation or by doing your research beforehand. Before starting a business, you must market because that is how everything successful is done. 

Remember that this is a crucial step you cannot skip or disregard. It’s crucial to educate yourself on marketing tactics and methods. Recognise your target market’s locations and reach out to them. 

3. Manage Your Administrative tasks.

The second stage is validating what you can do to manage your administrative responsibilities. For that, you’ll handle the tasks listed below: 

  • Do not forget your appointments or clients; if you do, you won’t come across as a professional to them
  • Make sure to schedule client meetings and set up reminders like a pro
  • Create a plan for your entire programme and include each crucial phase
  • Stick to the plan and execute it
  • Continue your efforts to acquire new clients if there is a gap in your list or you feel you can handle more

This step may seem straightforward, but it is important in your business. 

  • Keep a reminder for it and ask for feedback

You can also configure the automated emails for various times of the day. Some of your consumers will be pleased to provide testimonials and referral requests for you. Maintaining your marketing strategy may seem repetitious at times, but by doing so, you will understand how important this stage is. Continue working hard because it will eventually pay off.

4. Stick To One Niche

I understand you can be enthusiastic about this topic, and I share your enthusiasm because it is fascinating. Therefore, choose your niche in advance and avoid dipping your toe into all facets of life. Because no professional would handle a variety of clients in the same programme, if you’re a life coach, don’t give up; if you’re a coach, don’t quit. 

Even if you adhere to one of these specialities, you won’t be able to address all of your client’s commercial or personal problems because these fields are too broad. You can focus on two to three of these: self-improvement, exercise motivation, and job concerns. So, choose one of your most comfortable niches, do not jump to all corners.

5. Be Patient

Being a coach also requires a great deal of relaxation and composure. You won’t be able to accomplish your objectives, which include, first and foremost, being in control and seeming professional if you are nervous or anxious. 

Your clients won’t be able to place their trust in you if they have to calm you down if they ever witness you uptight and anxious about your coaching programme. Hence, be patient with your clients, take a brief break to collect your thoughts, and most importantly, have the temperament for the coaching job.

Love From Your Coach

Don’t forget any of these crucial suggestions to correct your mistakes because they will benefit you in the long run.

And if you ever had coach stress, just read it all over again when you return to this page! 

Your confidence will return when you know what and how to do the coaching business. 



1. Is burnout a common reason why life coaches fail, and how can it be avoided?

Burnout is a common reason why life coaches fail. Coaches can avoid burnout by setting boundaries, managing their time effectively, and prioritising self-care. It is important for coaches to take care of their physical and mental health in order to be effective in their coaching practice.

2. Can life coaches recover from failure and go on to succeed?

Yes, life coaches can recover from failure and go on to succeed. Failure can provide valuable lessons and opportunities for growth. By learning from their mistakes and making improvements, coaches can turn failure into a stepping stone to success.

3. What should someone look for when hiring a life coach to avoid the risk of failure?

When hiring a life coach, it is important to look for someone who is certified, has a clear niche specialization, and has a track record of success with clients. It is also important to ensure that the coach has good communication skills and is able to establish clear boundaries with clients.

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